Even if Karting is now recognized by all to be the essential stage for one day becoming a Formula One or Indycar star, it is above all an exceptional show for fans and all motorsport enthusiasts.
Since Art Ingels and Lou Borelli, the designated creators of this sport born in California (USA) in 1956, Karting had a long evolution marked by several key events (Le Mans World Championship 1991, Elf Master of Paris Bercy Indoor 1993, all the WSK and Las Vegas Supernats races...) and also a very impressive development of rental kart complexes all over the world since the 2000s.
Always more professional and spectacular, like Moto GP for true connoisseurs, Karting must today take a new step in its global visibility and free itself from its current status to become even more a major discipline of motor sports.
It is not a dream... it needs to be a goal!
Neither a new media, a new organizer, a federation, nor a new category, a new brand...or other improbable revolutions, the "TheKart.World" project will be above all a tool and an exceptional showcase of which all the players in the Karting industry (Manufacturers, Organisers, Drivers, Media, Federations, Sponsors...) will have to be proud and will benefit from it...
An exceptional challenge for an exceptional sport.
Anyone who has ever seen a major karting event knows that the show on the track is not less impressive than the greatest races in Formula 1, Indycar, WEC, Imsa or Motocross...
As thrilling as the Moto GP, as fun as the Supercross, as different as the F1 Monaco GP, Karting deserves recognition worthy of what it can offer to all ; fans, medias and...sponsors!
"I will always remember this great F1 journalist, close to Ayrton Senna, who each year reserved his weekend for the World Kart Championships because, for him, and even if there was a F1 Grand Prix the same day, nothing was more beautiful."
And he was already so right...
Karting deserves even better than it is today... This is WHY...
The exceptional and unfortunately far too unique World Championship at Le Mans in 1991, like the Paris Bercy race show with Senna, Prost, Schumacher had nevertheless shown the way...
Both the number of spectators, the global sponsors and the large media involved, all very enthusiastic, had showed that Karting could attract and thrill a very large audience when it really believed in itself!
Tomorrow, Karting must present again itself in its most prestigious aspect and stop to remain locked in its own market. Karting needs to expose itself more, present itself better, attract key partners, explore new ideas, be innovative and not just look at itself as a "minor part of the motor sport pyramid". It is so much more thant that!
Attract even more. More drivers on all continents (all ages), more fans, major sponsors, more exposure, more of everything...
HOW is it possible ? First of all, we have to believe in it. And that will be our goal: to present Karting in its most beautiful aspects in order to offer new tools for all the players already involved and to give outside players the desire to invest and benefit from...
WHEN will we be ready and when the project will be more widely revealed?
As with any ambitious goal, time is an ally. Nothing good can be done in haste, especially when one aims is to be innovative...
Beginning of 2023, details will be provided on the project, its objectives and its deadlines.
The goal is to have 2024 the official launch year.
Until then, a lot of work remains to be done.
For those who wish, the contact form below will allow you to be informed as a priority...
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